Author: William Gual

That’s when a group of bikers from Friuli Venezia Giulia, a region of northeast Italy, banded together to create the first annual Biker Fest International. They envisioned a show that could rival German Bike Week, Daytona, and Sturgis. Gaining that level of notoriety would take some time, though.  Beset by rainy weather, the inaugural installment […]

BMW wants the viewer to know that it remembers the C1, the firm’s first crack at an enclosed scooter. Introduced in 2000, the model was poorly received by critics and consumers alike, with weak sales prompting its demise after just two years. For decades now, the C1 has become the butt of many moto-related jokes.  […]

President Trump expanded the breadth of his existing aluminum and steel tariffs to include additional “derivative” products. The list contained 407 new product categories, including motorcycles.  Under the directive, foreign-produced steel and aluminum contained within each motorbike imported into the United States is now subject to a 50% tax. The previously imposed country-based “reciprocal tariffs” […]

Harley-Davidson names new CEO After more than five years of being led by a CEO who made his name by turning around an athletic shoe company, Harley-Davidson will now be led by an executive whose background is golf-based entertainment centers and pizza. Harley-Davidson announced today that Artie Starrs will replace Jochen Zeitz as CEO. Starrs […]

Higher risk, new tactics For a quick recap, in 2024 a crew cased my bike, garage, and security system to breach five locks and abscond with my customized KTM 690 Tx3 project bike. Yes, it sucked and I was devastated. There were two main conclusions on how to get over the incident. One was that I […]