President Trump expanded the breadth of his existing aluminum and steel tariffs to include additional “derivative” products. The list contained 407 new product categories, including motorcycles. Under the directive, foreign-produced steel and aluminum contained within each motorbike imported into the United States is now subject to a 50% tax. The previously imposed country-based “reciprocal tariffs” […]
Author: William Gual
Harley-Davidson names new CEO After more than five years of being led by a CEO who made his name by turning around an athletic shoe company, Harley-Davidson will now be led by an executive whose background is golf-based entertainment centers and pizza. Harley-Davidson announced today that Artie Starrs will replace Jochen Zeitz as CEO. Starrs […]
How I could have kept my motorcycle from being stolen
Higher risk, new tactics For a quick recap, in 2024 a crew cased my bike, garage, and security system to breach five locks and abscond with my customized KTM 690 Tx3 project bike. Yes, it sucked and I was devastated. There were two main conclusions on how to get over the incident. One was that I […]
Next year you can buy a new Harley-Davidson for $6,000
A new Harley-Davidson with an MSRP of under $6,000 for sale in the United States? You’ll see one later this year and be able to buy it in 2026, CEO Jochen Zeitz said today. That’s big news for the Harley-Davidson’s lineup, because not long ago the least expensive new model in the lineup cost twice […]
2026 Suzuki GSX-R1000 first look
The Suzuki GSX-R1000 is likely not the first to celebrate turning 40 by returning to Europe with a new set of clothes. It’s not a bad way to mark a milestone. The biggest member of the Suzuki sport bike family has been absent from the European market for a few years because it would not […]